CHAIRMAN AND CO-FOUNDER

A first-generation direct-sales entrepreneur, Sr. Luis is passionate about inspiring new generations of entrepreneurs.

Sharing his own rich experiences and passing down the wisdom for making life better for others is truly one’s life’s best work.
After launching a very successful direct selling company in Latin America, Sr. Luis and Ray Urdaneta, his son, co-founded ALCORA GROUP which would ultimately lead to MONAT.

Today, Luis is proud to watch his son Rayner lead MONAT and see the fruits of his years of frontline direct-sales experience. He’s passionate about educating and inspiring the new generation of entrepreneurs and visionaries, sharing his own rich experiences and passing down the wisdom that making life better for others is truly life’s best work.

Thanks to Luis, MONAT – like the Urdaneta family – is proof of the human spirit’s ability to rise to any occasion and overcome life’s challenges.